PrefaceWith the rise of powerful generative AI technologies, such as GPT-4, industries are experiencing a revolution through unprecedented scalability in automation and content creation. However, this progress brings forth pressing ethical challenges such as misinformation, fairness concerns, and security threats.Research by MIT Technology Review l

Introduction Social media marketing is evolving significantly in recent years, driven by shifts in innovation, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of businesses and marketers wo